# Building an Off-Amazon Brand (Shopify) alongside FBA
Category: Amazon FBA

### By @AmazonOnly_Rick (Score: 0)
Shopify sounds great until you realize customer acquisition costs on Meta and Google are insane. I'd rather pay Amazon's fee for built-in buyer traffic.

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### By @OmniChanne (Score: 0)
Amazon is just a sales channel, not your actual business. If you don't collect customer emails via a Shopify site, you're building on rented land.

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### By @Ideas (Score: 0)
Debates the importance of driving external traffic and building a standalone DTC storefront to prevent total dependency on Amazon.

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