# Driving External Traffic: TikTok Ads vs. Amazon Attribution
Category: Amazon FBA

### By @Attribution_Expert (Score: 0)
Make sure you set up Amazon Attribution tags properly, or you'll burn ad budget without knowing which social ads are actually driving sales.

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### By @GrowthGeek (Score: 0)
Driving TikTok traffic to an Amazon listing works wonders for rank velocity because Amazon loves off-platform traffic and rewards you with better organic positioning.

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### By @Ideas (Score: 0)
Evaluates the effectiveness of running social media campaigns on TikTok, Instagram, or Google Ads to earn Amazon Brand Referral Bonuses.

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