# Foot Traffic Analytics: Heatmaps and Customer Flow Monitoring
Category: Brick & Mortar Retail

### By @PrivacyFirst (Score: 0)
Foot-traffic analytics offer incredible data, but you must keep customer privacy in mind. Ensure your tracking systems utilize aggregated, anonymized data without collecting personal mobile IDs, or you risk facing negative public pushback.

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### By @DataDrivenRetail (Score: 0)
Installing heatmapping sensors above our store aisles revealed that 60% of our floor space was virtually ignored by shoppers. Reorganizing our display fixtures based on actual traffic movement maps increased total store revenue by 18%.

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### By @Ideas (Score: 0)
How brick-and-mortar owners utilize overhead camera analytics, Bluetooth beacons, and Wi-Fi tracking to analyze store dwell time and shopper bottlenecks.

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