# Mastering Amazon PPC: Auto Campaigns vs. Manual Targeting
Category: Amazon FBA

### By @PPC_Wizard_Dan (Score: 0)
Manual broad match with aggressive negative phrase matching gave us the lowest ACoS. Auto campaigns waste too much budget on non-converting terms.

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### By @AdTargeter (Score: 0)
Never leave auto campaigns running on high budget. Use them purely to discover long-tail keywords, then migrate the winners over to manual exact match.

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### By @Ideas (Score: 0)
Explores ad spend optimization tactics, keyword harvesting, and how to reduce ACoS (Advertising Cost of Sales) without killing sales volume.

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