This image depicts how the case of gavel and scales imagery can be used strategically in legal marketing material to tell of authority, balance and trust. The gavel is an embodiment of a positive law and judicial authority and the scales of justice are a symbol of justice and even-handedness. Together in the brochures, advert, websites or digital campaigns these elements would provoke instant visual connection with professionalism and expertise in law. This is a design that usually has dull colours, high contrasts, and neat designs that ensure clarity and the seriousness. When combined with the universally accepted symbols, the marketing materials on law firms can be more effective, stocking brand recognition and indicating a firm’s stances towards ethical business and a strong lawyer-client relationship.