This high-impact split-image plays a direct before and after idea to visually market the value of the book. The redness or rash, typical, annoying skin symptoms in one of the panels symbolises the confusion and poor choices that are suggested in the title. The other panel displays healthy skin with no wrinkles meaning that it is clear and clean with good outcomes of professional dermatological advice. The change is very bleak yet optimistic and it instantly caters to the need of solutions among the readers. This picture gives an assurance that the book will decipher the symptoms, decipher the facts and fads and help the reader avoid making a rash decision but make the right choices in the pursuit of maintaining the skin health.