The frustrating, vicious cycle at the centre of most chronic skin conditions is well traced and understood in this infographic. The main illustration is the vicious cycle described with the help of arrows: a cause (such as eczema or dry skin) results into an itch which results in scratching which damages the skin barrier which results in inflammation and then into itching, etc. The only way out of this vicious cycle is to break it. It is powerfully illustrated in the image with regard to strategic break points where a person may intervene such as moisturisers to repair the barrier, cool compresses or an anti-inflammatory medication to halt the cycle. It takes a complicated neurological and behavioural formula to a simple, practical plan which means that the readers will be assured of well-understood dermatologist proven methods which will put that suffering to an end.