This emotional image sends the critical message about the importance of check-ups of the eyes in an individual- the earliest full comprehensive eye check by a child. A child is put into a friendly, cheerful environment to help relieve anxiety, which is done by a friendly optical practitioner who goes further to use fun, age related materials such as pictograms, handheld gadgets to evaluate the child on their vision and eye coordination. Early testing helps to identify such cases as amblyopia (lazy eye) and strabismus (crossed eyes) when they are most manageable to provide appropriate visual development in learning and growth. The experience gained is positive and gentle which creates a sense of trust and formulates healthy habits, making the act of taking care of the eyes not something one fears but part of a healthy overall wellbeing at the very beginning.