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It’s still worth it, but only if you launch a unique product. Standard private labeling of off-the-shelf items from Alibaba is completely dead.
It’s definitely not the 'get rich quick' game it was five years ago. If you don't have at least $5k for initial inventory and PPC testing, you'll get squeezed out fast.
Debates whether high competition, rising fulfillment fees, and advertising costs make entering Amazon FBA viable for new sellers today.