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For heavier apparel like hoodies and sweatshirts, the royalty margins are much healthier. I focus my design efforts on colder-weather apparel where a single sale yields $8 to $12 in profit, rather than competing in the ultra-race-to-the-bottom $13 t-shirt space.
Pricing standard t-shirts at $19.99 leaves you with around a $4.50 royalty after Amazon takes their cut and production overhead. Pushing prices up to $21.99 drops sales volume slightly, but your net revenue per conversion jumps significantly, making higher pricing strategies worth testing.
Analyzes royalty structures across different apparel types (Standard Tees, Hoodies, Popsockets, V-Necks) and finding the pricing sweet spot for overall volume.