Category: Brick & Mortar Retail
Localized Marketing: Driving Foot Traffic via Geo-Targeted Ads & Google Maps
Want to share your thoughts in Brick & Mortar Retail? Login or register to post insights and vote on topics.
Running geo-fenced Instagram ads targeting smartphones within a 2-mile radius of your retail store during lunch hours or weekends works wonders. Pair it with a 'show this ad for 10% off' offer to track offline foot traffic conversions directly.
Your Google Business Profile is literally your digital front door. Keeping your holiday hours updated, responding to local customer reviews daily, and posting real-time store photos will drive more physical walk-ins than thousands spent on broad national ads.
Strategies for leveraging Google Business Profile optimization, local SEO, geo-fenced social ads, and community events to pull nearby shoppers into physical stores.