Category: Brick & Mortar Retail
Showrooming vs. Webrooming: Turning Price-Checkers into Store Buyers
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If customers are constantly price-checking your store products on Amazon, carry exclusive product variants, custom colors, or private-label goods. Exclusive inventory completely eliminates direct online price comparison battles on the floor.
Showrooming isn't a threat if your staff provides exceptional expertise and immediate value. When a customer inspects a product, offer on-the-spot price matching or bundle it with a warranty—most people prefer taking it home today over waiting on shipping.
Combats "showrooming" (customers inspecting items in-store then buying online cheaper) by leveraging instant price-matching, expert staff, and immediate gratification.