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Change your window displays every three to four weeks without fail. Regular foot traffic in your local neighborhood gets blind to static signage quickly; fresh visual storytelling in the front window is what drives repeat walk-ins.
Your store entrance 'decompression zone' is crucial; shoppers need the first 10 feet to adjust to your store's atmosphere. Place your highest-margin hero items just to the right of that zone, as over 80% of North American shoppers naturally veer right upon entering.
Analyzes traffic flow science, impulse rack placement, focal point lighting, and seasonal window displays designed to maximize basket size per visit.